The personalised eating plan supported by science. NOVO
NOVO by Immogenics is a revolutionary, personalised blood analysis and eating plan that is based on a detailed investigation into your body's sensitivity to different foods.
The process
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Two blood samples are taken at your local NOVO appointed health centre or hospital. Alternatively, you can request a blood kit to take to your own GP. Two blood samples are taken at your local NOVO appointed health centre or hospital. Alternatively, you can request a blood kit to take to your own GP.
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Your blood is sent to our laboratory and tested on 115 foods using Abbott's diagnostic analysers. Your blood is sent to our laboratory and tested on 115 foods using Abbott's diagnostic analysers.
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The reaction by your white blood cells (leucocytes) to each of the foods is analysed using advanced laser technology. A personalised set of results is automatically generated by computer. The reaction by your white blood cells (leucocytes) to each of the foods is analysed using advanced laser technology. A personalised set of results is automatically generated by computer.
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Within 10 days, you receive your results and the specially created persoanl eating plan, together with a full support package including 'Help Notes' and access to quallified nutritionists, medical experts and our customer support team. Within 10 days, you receive your results and the specially created persoanl eating plan, together with a full support package including 'Help Notes' and access to quallified nutritionists, medical experts and our customer support team.
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NOVO by Immogenics is a persoanlised eating plan with the following benefits:

  • An initial assessment (To record your starting point).
  • A detailed blood analysis involving 2.5 million interfaces with your blood and 115 individual foods is carried out using a laser analyser.
  • Personalised reuslts sheet created based upon this analysis.
  • Detailed Help Notes and on-hand guidance (from qualified in-house nutritionists, medical experts and out customer support team).
  • Weight and symptom tracker software.
  • Access to Club NOVO - online help for menbers only.
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NOVO tests you individually, and treats you individually.
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There are a growing number of medical experts who believe that some of the ordinary foods we eat, even so-called 'health' foods can do us more harm than good.

Scientific research has shed new light on that old adage 'One man's meat is another man's poison'.

It is now widely accepted that our sensitivity to foods is as personal to us as our DNA. Our bodies do not cope with some foodstuffs, as well as they cope with others.

Specific foods may trigger an inappropriate immune response. Your body goes on the defensive instead of promoting energy and efficient metabolism, in turn causing your weight to increase. your energy to decrease and your general health to suffer.

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  • NOVO in not about 'selecting' from a range of ready planned diets.
  • Your nutrition plan is created specifically for you and you alone, based on a sophisticated analysis of your blood.
  • Using laser technology, we study the response of over 2.5 million blood cell interfaces to 115 different food extracts and identify those which cause and immune response in your body.
  • A personalised plan is then created to highlight foods you can eat freely, foods you may gradually introduce and foods that you should avoid.
  • The success of NOVO has already encouraged 12 different countries to introduce the programme.
  • In some markets it is so firmly established that it is actively reccommended by major health insurance companies, as well as leading doctors and nutritionists.
  • Nut surprisingly media and sports personalities, to whom fitness is of paramount importance, have been early adopters of NOVO.
NOVO success stories
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"I love the fact that I dont have to count calories and simply stick to my Green List instead."

"I look and feel so much better than I did before. It is like a lifestyle change and as soon as you start to feel the benefits you will want to carry on. Thank you very much."

"I have been on the programme for 12 weeks. My skin has improved, along with my stomach and energy levels. I used to get a migraine about once a week, since starting the programme, I have only had two."

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Dr Sara Brewer - Medical Advisor.

Dr Sara Brewer - Medical Advisor

"Having written extensively about nutrition and sensitivity tests, the NOVO programme stands out as a truly uniquie approach to weight and health management. I've now started to benefit from the personalised eating plan myself and can thoroughly reccommend it. The science behind NOVO is fascinating; it interprets reactions from your white blood cells as they initiate all their immune responses, rather than measuring just one of the outcomes of that response, such as the production of antibodies."

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Carole Caplin - CEO of Lifesmart

Carole Caplin - CEO of Lifesmart

"I have recommended lots of my clients to NOVO, particulary those suffering from migraines, headaches, from IBS and PMS. Here at Lifesmart we can only recommend what we believe in; we certainly aren't into guesswork."

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Your body is the boss.
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We belive that it's what you eat, not how much you eat that's important. NOVO isnt about counting calories, controlling portions or avoiding food groups. We encourage healthy eating. However we dont believe on dietary solution suits all.

We are the only nutritional eating plan that has your body and your body alone, as it's starting point, middle point and end point. We are also the only nutrition plan that uses a detailed blood analysis to guide you.

"I lost 23lbs in 11 weeks and I'm still loosing weight"

You can embark on the NOVO programme safe in the knowledge that you wont be committing yourself to a life of constant hunger. In fact, you can eat heartily.

The NOVO programme is designed with your body's long term health in mind. NOVO by Immogenics is not just about controlling weight. It has helped people with other health problems, particularly those with may be related to immunity.

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  • Weight under control
  • Headaches and migraines relieved
  • Skin improved
  • More energy
  • Digestive problems improved
  • Immune system strengthened
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Excess weight is merely a symptom
of a disrupted metabolism.
NOVO treats root cause rather than symptom.
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